Analytical study of shopping motives of young customers for selected product categories with reference to organized retailing in metropolitan cities of Maharashtra

dc.contributor.guide	Sane Vivek
dc.coverage.spatial
dc.creator.researcher	Chopra Komal
dc.date.accessioned	2017-04-10T11:37:25Z
dc.date.available	2017-04-10T11:37:25Z
dc.date.awarded	10/07/2012
dc.date.completed
dc.date.registered	05/08/2011
dc.description.abstract	Motive has been explained by different researchers in different ways. The current research has taken the following definitions. Motives are driving forces that impel individuals into action (Shiffman and Kanuk, 2003) (79). According to Jin and Kim (2003), Shopping motives can be defined as the drivers of behavior that bring consumers to the marketplace to satisfy their needs newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent
dc.identifier.uri	http://hdl.handle.net/10603/145472
dc.language	English
dc.publisher.institution	Faculty of Management
dc.publisher.place	Pune
dc.publisher.university	Symbiosis International University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	retailing ,shopping motives
dc.title	Analytical study of shopping motives of young customers for selected product categories with reference to organized retailing in metropolitan cities of Maharashtra
dc.title.alternative
dc.type.degree	Ph.D.