Analytical study of shopping motives of young customers for selected product categories with reference to organized retailing in metropolitan cities of Maharashtra

Abstract

Motive has been explained by different researchers in different ways. The current research has taken the following definitions. Motives are driving forces that impel individuals into action (Shiffman and Kanuk, 2003) (79). According to Jin and Kim (2003), Shopping motives can be defined as the drivers of behavior that bring consumers to the marketplace to satisfy their needs newline