A STUDY OF CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES IN BANKING SECTOR

Abstract

The aim of this study (State Bank of India, ICICI Bank, Central Bank of India, HDFC Bank) strategic implementation of CRM in selected banks to detect and analyze the benefits, problems, successes and failures as well as identifying implementation on banking competition factors and develop a better understanding of the impact of CRM best practices as well as provide a greater understanding of the formation. The banking landscape has changed significantly. newline