A Study on the Relationship Between E CRM Features and Customer Loyalty in E Commerce Websites with Special Reference to Select Cities of MP and CG

Abstract

The rapid evolution of e-commerce has transformed the way businesses engage with newlinecustomers, making Electronic Customer Relationship Management (E-CRM) an newlineessential tool for fostering customer loyalty. As digital marketplaces expand, newlineunderstanding the effectiveness of various E-CRM features in building and sustaining newlinecustomer relationships becomes crucial. This study, titled quotA Study on the newlineRelationship Between E-CRM Features and Customer Loyalty in E-Commerce newlineWebsites with Special Reference to Select Cities of MP and CG,quot explores the newlineintricate connection between E-CRM functionalities and consumer retention in the newlinegrowing digital economy. newline newline