Influence of colour and form in product choice cognitive ergonomics perspective

dc.contributor.guide	Chakrabarti, Debkumar and Karmakar, Sougata
dc.coverage.spatial	Design
dc.creator.researcher	Matta, Swathi
dc.date.accessioned	2023-03-15T06:56:37Z
dc.date.available	2023-03-15T06:56:37Z
dc.date.awarded	2018
dc.date.completed	2018
dc.date.registered	2010
dc.description.abstract	Consumers 8482 product choice is influenced by product 8482 s physical appearance to a great extent and therefore a product 8482 s market share is largely influenced by product aesthetics An extensive consumer product interaction takes place due to the outer appearance of the products Visual sense is the most dominant in product buying experience The visual appearance of products plays a large role in decisive consumer response Therefore understanding the visual interest of consumers is very impor
dc.description.note	Not Available
dc.format.accompanyingmaterial	None
dc.format.dimensions	Not Available
dc.format.extent	Not Available
dc.identifier.uri	http://hdl.handle.net/10603/469423
dc.language	English
dc.publisher.institution	DEPARTMENT OF DESIGN
dc.publisher.place	Guwahati
dc.publisher.university	Indian Institute of Technology Guwahati
dc.relation	Not Available
dc.rights	self
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Planning and Development
dc.subject.keyword	Social Sciences
dc.title	Influence of colour and form in product choice cognitive ergonomics perspective
dc.title.alternative	Not available
dc.type.degree	Ph.D.