Influence of colour and form in product choice cognitive ergonomics perspective

Abstract

Consumers 8482 product choice is influenced by product 8482 s physical appearance to a great extent and therefore a product 8482 s market share is largely influenced by product aesthetics An extensive consumer product interaction takes place due to the outer appearance of the products Visual sense is the most dominant in product buying experience The visual appearance of products plays a large role in decisive consumer response Therefore understanding the visual interest of consumers is very impor