Influence of direct to consumer personal care brand attributes on brand equity mediating role of brand image

dc.contributor.guide	Balaji, Vedha
dc.coverage.spatial
dc.creator.researcher	Modi, Shailavi Rajeshkumar
dc.date.accessioned	2025-12-05T06:02:26Z
dc.date.available	2025-12-05T06:02:26Z
dc.date.awarded	2025
dc.date.completed	2025
dc.date.registered	2020
dc.description.note
dc.format.accompanyingmaterial	None
dc.format.dimensions	A4
dc.format.extent	xx, 180p.;
dc.identifier.researcherid	0009-0001-5979-4648
dc.identifier.uri	http://hdl.handle.net/10603/678366
dc.language	English
dc.publisher.institution	Department of Management Studies
dc.publisher.place	Bangalore
dc.publisher.university	CHRIST University
dc.relation	235
dc.rights	university
dc.source.university	University
dc.subject.keyword	Brand Constructs,
dc.subject.keyword	Direct-to-Consumer (DTC) Brands,
dc.subject.keyword	Economics and Business
dc.subject.keyword	Electronic Word-of-Mouth,
dc.subject.keyword	Management
dc.subject.keyword	Personal Care Sector,
dc.subject.keyword	Social Media Engagement,
dc.subject.keyword	Social Sciences
dc.subject.keyword	Website Attractiveness,
dc.title	Influence of direct to consumer personal care brand attributes on brand equity mediating role of brand image
dc.title.alternative
dc.type.degree	Ph.D.