Influence of direct to consumer personal care brand attributes on brand equity mediating role of brand image

Thumbnail Image

Files

01_title.pdf (187.17 KB)
 02_prelim pages.pdf (1.03 MB)
 03_abstract.pdf (147.67 KB)
 04_table_of_contents.pdf (141 KB)
 05_chapter1.pdf (284.29 KB)

Date

item.page.authors

Journal Title

Journal ISSN

Volume Title

Publisher

Abstract

Description

Keywords

Citation

URI

http://hdl.handle.net/10603/678366

Collections

Department of Management Studies

item.page.endorsement

item.page.review

item.page.supplemented

item.page.referenced