Effectiveness of Social Networking in Designing and Implementing Marketing Strategies

dc.contributor.guide	Rajiv Kumar Goel andShilpi Khandelwal
dc.coverage.spatial
dc.creator.researcher	PRABNOOR KAUR
dc.date.accessioned	2020-03-31T10:09:41Z
dc.date.available	2020-03-31T10:09:41Z
dc.date.awarded	10/10/2019
dc.date.completed	2019
dc.date.registered	10/01/2012
dc.description.abstract	Effectiveness of social networking has been studied from marketeers as well as newlineconsumers point of view. With increase in usage of social networking sites by people, it has newlinebecome efficient for the marketeer to utilize social networking platforms to create brand newlineimage of the product, to target the specific market segment, getting feedback of the product newlinefrom the consumer, making marketing strategies, designing advertisement etc. newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent
dc.identifier.uri	http://hdl.handle.net/10603/286977
dc.language	English
dc.publisher.institution	Department of Management
dc.publisher.place	Jaipur
dc.publisher.university	Jagannath University, Jaipur
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Social networking, marketing strategies, target market, product selling, social media, decision making
dc.subject.keyword	Social Sciences,Economics and Business,Management
dc.title	Effectiveness of Social Networking in Designing and Implementing Marketing Strategies
dc.title.alternative
dc.type.degree	Ph.D.