Effectiveness of Social Networking in Designing and Implementing Marketing Strategies

Abstract

Effectiveness of social networking has been studied from marketeers as well as newlineconsumers point of view. With increase in usage of social networking sites by people, it has newlinebecome efficient for the marketeer to utilize social networking platforms to create brand newlineimage of the product, to target the specific market segment, getting feedback of the product newlinefrom the consumer, making marketing strategies, designing advertisement etc. newline