Formulating buying behavior based design strategies for equity and purchase decisions of personal care products

dc.contributor.guide	Yammiyavar, Pradeep G and Jones, Stevan
dc.coverage.spatial	Design
dc.creator.researcher	Sebastian, Toney
dc.date.accessioned	2023-02-06T10:45:31Z
dc.date.available	2023-02-06T10:45:31Z
dc.date.awarded	2020
dc.date.completed	2020
dc.date.registered	2015
dc.description.abstract	This thesis investigates user perceptions including buying behavior during product purchase Strategies for user acceptance and user based brand equity are studied on the hypothesis that these ought to form fundamental strategies for designing products and packaging Using Fogg s Behavior Model as a foundation this thesis put forward trigger and motivation based design strategies for products in the impulsive and planned purchasing categories User studies involving quantitative and qualit...
dc.description.note	Not Available
dc.format.accompanyingmaterial	None
dc.format.dimensions	Not Available
dc.format.extent	Not Available
dc.identifier.uri	http://hdl.handle.net/10603/456504
dc.language	English
dc.publisher.institution	DEPARTMENT OF DESIGN
dc.publisher.place	Guwahati
dc.publisher.university	Indian Institute of Technology Guwahati
dc.relation	Not Available
dc.rights	self
dc.source.university	University
dc.subject.keyword	Architecture
dc.subject.keyword	Arts and Humanities
dc.subject.keyword	Arts and Recreation
dc.title	Formulating buying behavior based design strategies for equity and purchase decisions of personal care products
dc.title.alternative	Not available
dc.type.degree	Ph.D.