Formulating buying behavior based design strategies for equity and purchase decisions of personal care products

Abstract

This thesis investigates user perceptions including buying behavior during product purchase Strategies for user acceptance and user based brand equity are studied on the hypothesis that these ought to form fundamental strategies for designing products and packaging Using Fogg s Behavior Model as a foundation this thesis put forward trigger and motivation based design strategies for products in the impulsive and planned purchasing categories User studies involving quantitative and qualit...