Adoption of Ott Plateforms in Rural and fringe Areas

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dc.contributor.guideMishra, Raghavendra
dc.coverage.spatial
dc.creator.researcherVerma, Vinod
dc.date.accessioned2025-06-18T05:57:35Z
dc.date.available2025-06-18T05:57:35Z
dc.date.awarded2024
dc.date.completed2024
dc.date.registered2021
dc.description.abstractnewlineThe advent of Over-the-Top (OTT) platforms has revolutionized the newlineentertainment landscape globally and within India. The rise of digital newlinetechnologies and the widespread availability of portable devices, such as newlineSmartphone s, have facilitated the rapid adoption of OTT services, creating newlinea comfortable and accessible medium of entertainment. This digital newlineevolution has seen exponential growth, adding millions of subscribers and newlineattracting numerous service providers offering innovative and exclusive newlineformats of entertainment. Originally an urban phenomenon, OTT platforms newlinehave gradually penetrated rural areas due to various factors including the newlineavailability and quality of internet services, access to devices, cultural newlinepreferences in content consumption, language considerations, affordability newlineof OTT services, and the economic impact of adoption. newline newline
dc.description.note
dc.format.accompanyingmaterialDVD
dc.format.dimensions
dc.format.extent304
dc.identifier.researcherid
dc.identifier.urihttp://hdl.handle.net/10603/646942
dc.languageEnglish
dc.publisher.institutionDepartment of Journalism and Mass Communication
dc.publisher.placeAmarkantak
dc.publisher.universityIndira Gandhi National Tribal University, Amarkantak
dc.relation
dc.rightsuniversity
dc.source.universityUniversity
dc.subject.keywordEconomics and Business
dc.subject.keywordManagement
dc.subject.keywordSocial Sciences
dc.titleAdoption of Ott Plateforms in Rural and fringe Areas
dc.title.alternativeAn Analysis of select Gram and Nagar Panchayats of Tribal rich areas of Districts Anuppur of NADHYA Pradesh and Gaurela Pendra Marwahi of Chhatisgarh
dc.type.degreePh.D.

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