Adoption of Ott Plateforms in Rural and fringe Areas

Abstract

newlineThe advent of Over-the-Top (OTT) platforms has revolutionized the newlineentertainment landscape globally and within India. The rise of digital newlinetechnologies and the widespread availability of portable devices, such as newlineSmartphone s, have facilitated the rapid adoption of OTT services, creating newlinea comfortable and accessible medium of entertainment. This digital newlineevolution has seen exponential growth, adding millions of subscribers and newlineattracting numerous service providers offering innovative and exclusive newlineformats of entertainment. Originally an urban phenomenon, OTT platforms newlinehave gradually penetrated rural areas due to various factors including the newlineavailability and quality of internet services, access to devices, cultural newlinepreferences in content consumption, language considerations, affordability newlineof OTT services, and the economic impact of adoption. newline newline