Role of Compulsive Buying Behaviour  The mediating effect of Materialism and Happiness on Customer Satisfaction

Role of Compulsive Buying Behaviour The mediating effect of Materialism and Happiness on Customer Satisfaction

dc.contributor.guide	Hemanth Kumar, S
dc.coverage.spatial
dc.creator.researcher	Chetan, T R
dc.date.accessioned	2025-05-09T09:03:26Z
dc.date.available	2025-05-09T09:03:26Z
dc.date.awarded	2025
dc.date.completed	2025
dc.date.registered
dc.description.abstract	This study intends to develop a frame work on the influence of compulsive buying newlinebehaviour on Happiness of the consumer, and the influence on materialism of the newlineconsumer and the overall influence on customer satisfaction level. The study can also newlinehelp the marketers serve better by understanding the behaviour, materialism and newlineconsumption pattern which is questioned and denied of acceptance. The recent study in newlineIndia has established account for socio-economic changes happening in India (Mishra newlineet. al., 2014) that draw attention to the increasing consumerism in millennials in India. newline
dc.description.note
dc.format.accompanyingmaterial	None
dc.format.dimensions
dc.format.extent	297p.
dc.identifier.researcherid	0000-0003-4781-9155
dc.identifier.uri	http://hdl.handle.net/10603/637352
dc.language	English
dc.publisher.institution	Department of Management
dc.publisher.place	Bengaluru
dc.publisher.university	Jain University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	Role of Compulsive Buying Behaviour The mediating effect of Materialism and Happiness on Customer Satisfaction
dc.title.alternative
dc.type.degree	Ph.D.