Role of Compulsive Buying Behaviour The mediating effect of Materialism and Happiness on Customer Satisfaction

Abstract

This study intends to develop a frame work on the influence of compulsive buying newlinebehaviour on Happiness of the consumer, and the influence on materialism of the newlineconsumer and the overall influence on customer satisfaction level. The study can also newlinehelp the marketers serve better by understanding the behaviour, materialism and newlineconsumption pattern which is questioned and denied of acceptance. The recent study in newlineIndia has established account for socio-economic changes happening in India (Mishra newlineet. al., 2014) that draw attention to the increasing consumerism in millennials in India. newline