An analysis of online marketing customers and marketers perspective

Abstract

The market orientation reveals the customer orientation, competitors orientation and intra organizational function among the marketers. It shows how far the marketers are keeping in touch with customer needs and satisfaction; cope with competitorsand#146; policies and strategies; and the change in organizational setup, according to the need of the modern era. It is measured by the level of cope with customers taste and preferences, towards customersand#146; satisfaction, organizational communication, organization setup and commitment in the organization.The personality of the marketer has been measured by the mean score of the variables in it. For analyzing the data collected during the investigation, the following statistical tools were used based upon the nature of data and relevance of the information required.