Role of celebrity endorsement in brand positioning_a study with reference to personal care products in Chennai city

dc.contributor.guide	Kaliyamoorthy, S
dc.coverage.spatial	Management
dc.creator.researcher	Muruganantham, G
dc.date.accessioned	2018-03-20T06:51:53Z
dc.date.available	2018-03-20T06:51:53Z
dc.date.awarded	n.d.
dc.date.completed	2008
dc.date.registered	n.d.
dc.description.abstract	Abstract not available newline newline
dc.description.note	Bibliography given, Appendix given
dc.format.accompanyingmaterial	None
dc.format.dimensions	-
dc.format.extent	xii, 213p., xxv
dc.identifier.uri	http://hdl.handle.net/10603/197077
dc.language	English
dc.publisher.institution	Alagappa Institute of Management
dc.publisher.place	Karaikudi
dc.publisher.university	Alagappa University
dc.relation	No. of references 50
dc.rights	university
dc.source.university	University
dc.subject.keyword	Academicians
dc.subject.keyword	Advertising
dc.subject.keyword	CavinKare
dc.subject.keyword	Celebrities
dc.subject.keyword	Globalization
dc.subject.keyword	Management
dc.title	Role of celebrity endorsement in brand positioning_a study with reference to personal care products in Chennai city
dc.title.alternative
dc.type.degree	Ph.D.