Marketing effectiveness and business performance in the financial services industry: a study with reference to housing finance in Pondicherry region
| dc.contributor.guide | Murugesan, B | en_US |
| dc.creator.researcher | Jansi Rani, K | en_US |
| dc.date.accessioned | 2010-11-24T05:57:47Z | |
| dc.date.available | 2010-11-24T05:57:47Z | |
| dc.date.completed | March 2004 | en_US |
| dc.date.issued | 2010-11-24 | |
| dc.description.note | Appendices p.171-190 | en_US |
| dc.format.accompanyingmaterial | DVD | en_US |
| dc.format.extent | 190p. | en_US |
| dc.identifier.thesisnumber | T3210 | |
| dc.identifier.uri | http://hdl.handle.net/10603/1210 | |
| dc.language | English | en_US |
| dc.publisher.institution | Department of Commerce | en_US |
| dc.publisher.place | Pondicherry | en_US |
| dc.publisher.university | Pondicherry University | en_US |
| dc.rights | university | en_US |
| dc.source.inflibnet | INFLIBNET | en_US |
| dc.title | Marketing effectiveness and business performance in the financial services industry: a study with reference to housing finance in Pondicherry region | en_US |
| dc.type.degree | Ph.D. | en_US |
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