Customer based brand equity among personal care products a study with reference to chennai city

dc.contributor.guide	Dr Venkatrama Raju, D
dc.coverage.spatial	Commerce
dc.creator.researcher	Gnanakumari, V
dc.date.accessioned	2017-04-10T06:57:40Z
dc.date.available	2017-04-10T06:57:40Z
dc.date.awarded	February 2007
dc.date.completed	March 2006
dc.date.registered
dc.description.abstract	Customer based brand equity among personal care products a study with reference to chennai city newline
dc.description.note	Appendix p.1-18
dc.format.accompanyingmaterial	None
dc.format.dimensions
dc.format.extent
dc.identifier.uri	http://hdl.handle.net/10603/144893
dc.language	English
dc.publisher.institution	Department of Commerce
dc.publisher.place	Chennai
dc.publisher.university	University of Madras
dc.relation	bibliography 220
dc.rights	university
dc.source.university	University
dc.subject.keyword	Customer based brand equity among personal care products a study with reference to chennai city
dc.title	Customer based brand equity among personal care products a study with reference to chennai city
dc.title.alternative
dc.type.degree	Ph.D.