Role of teaser advertising in product promotion: a critical analysis of leading newspapers and television channels

dc.contributor.guide	Gurmeet, Singh Maan	en_US
dc.coverage.spatial	Journalism	en_US
dc.creator.researcher	Kulveen, Trehan	en_US
dc.date.accessioned	2013-12-06T09:31:18Z
dc.date.available	2013-12-06T09:31:18Z
dc.date.awarded	01/04/2013	en_US
dc.date.completed	2012	en_US
dc.date.issued	2013-12-06
dc.date.registered	n.d.	en_US
dc.description.abstract	None	en_US
dc.description.note	Bibliography p.265-273	en_US
dc.format.accompanyingmaterial	None	en_US
dc.format.dimensions	-	en_US
dc.format.extent	vii, 273p.	en_US
dc.identifier.uri	http://hdl.handle.net/10603/13762
dc.language	English	en_US
dc.publisher.institution	Department of Journalism And Mass Communications	en_US
dc.publisher.place	Patiala	en_US
dc.publisher.university	Punjabi University	en_US
dc.relation	-	en_US
dc.rights	university	en_US
dc.source.inflibnet	INFLIBNET	en_US
dc.subject.keyword	Journalism	en_US
dc.subject.keyword	teaser advertising	en_US
dc.subject.keyword	product promotion	en_US
dc.subject.keyword	newspapers	en_US
dc.subject.keyword	television channels	en_US
dc.subject.keyword	Mass Communication	en_US
dc.title	Role of teaser advertising in product promotion: a critical analysis of leading newspapers and television channels	en_US
dc.title.alternative	-	en_US
dc.type.degree	Ph.D.	en_US