Optimal Advertising Policies under Dynamic Conditions

dc.contributor.guide	Pattnaik, Monalisha
dc.coverage.spatial
dc.creator.researcher	Pradhan, Subrat Kumar
dc.date.accessioned	2024-06-24T06:01:47Z
dc.date.available	2024-06-24T06:01:47Z
dc.date.awarded	2024
dc.date.completed	2023
dc.date.registered	2016
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent	xvi, 241p.
dc.identifier.uri	http://hdl.handle.net/10603/572950
dc.language	English
dc.publisher.institution	Department of Business Administration
dc.publisher.place	Sambalpur
dc.publisher.university	Sambalpur University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	Optimal Advertising Policies under Dynamic Conditions
dc.title.alternative	A Strategic Approach
dc.type.degree	Ph.D.