An Economic Development of Unorganized Retail Sector in Latur District

Abstract

Indian retail sector have its two major branches i.e. organized retail sector and newlineUnorganized retail sector. Both have their own features and operational methodology. newlineOrganized retail sector has evolved recently in the form of big shopping malls, chain newlinestores, large departmental stores, multi brand showrooms etc. They follow advanced newlinemarketing strategies and modern managerial techniques. Rapid urbanization, radical newlinechange in consumer buying behavior and aggressive advertisements has contributed the newlinedevelopment of organized retail business. Primary and secondary data collection methods newlineare used for this research work in order to collect maximum possible relevant data. As far newlineas primary data is concern it is collected by the researcher with the help of structured newlinequestionnaire. The responses obtained from the stakeholders thus consist first hand newlineinformation which was further evaluated with the help of statistical analysis techniques. newlineIn short the primary data collection was done by personally visiting unorganized retailers newlineand businessman. The responses of 400 unorganized retailers are used for sample survey. newlineThe operational scope of this study is limited to the Latur district only, in order to newlinecollect data for this research activity the limitation of 10 years is considered for newlinesecondary data collection and 5 years for the primary data collection purpose. This study newlinedeals with the four major segments of unorganized retail units considered for this study newlinesuch as Grocery Merchants, Fruits and Vegetable sellers, Foot ware sellers and Cloth newlinesellers newline