Buying Behaviour for Online Apparel Shopping

Abstract

newline Internet is rapidly grasping the pace in modern communication landscape, newlinetechnology and for business convenience. As per the Internet World Statistics (2017) newlineIndia stands second with 462.12 million internet users after leaded by China with newline731.43 million internet users. US is in third position backed by China and India with newline286.94 million internet users. As per the statistics, the growth of internet users in newlineIndia has more than in double past in last 5 years, from 12.58 % in year 2012 to 29.5 newline% in 2016. The survey result shows large internet base and this base will have a newlinedirect impact in the Indian internet shopping (Thamizhvanan and Xavier, 2013). As newlinethe online shopping is increasing the online buying behavior is also becoming an newlineinterest area for researcher and organizations as their efforts can make this format to newlinegrow and sell large amount of products in varied categories. So the present research newlinein on Buying Behavior for Online Apparel Shopping . newlineThe present study investigates impact of demographics, virtual try on, social newlinenetwork community, identified variables of information search and evaluation newlinebehavior on online apparel buying behavior. For the same data was gathered using newlinesnowball technique and the collected data was analyzed with the help of statistical newlinetechniques like t-test, coefficient of correlation, regression, one way Anova and chisquare s newlinecross tabulation. The statistical analysis is done through SPSS 22.0. The newlinefindings of study narrated that online apparel buying behavior is affected by price newlineand discount, service quality, virtual try on facility and shown significant difference newlinebetween demographics and online apparel buying behavior. Virtual try on facility is newlinepreferred more by female candidates than male. Whereas shown very low impact of newlinesocial network community over online apparel buying behavior. newline