Exploring the impact of celebrity endoresement on consumer preference and buying behaviour A case of selected direct to home DTH service providers in Jodhpur

dc.contributor.guide	M L Vasita
dc.coverage.spatial
dc.creator.researcher	Rani Gehlot
dc.date.accessioned	2022-05-02T09:03:12Z
dc.date.available	2022-05-02T09:03:12Z
dc.date.awarded	2022
dc.date.completed	2020
dc.date.registered	2017
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent
dc.identifier.uri	http://hdl.handle.net/10603/377840
dc.language	English
dc.publisher.institution	Department of Business Administration
dc.publisher.place	Jodhpur
dc.publisher.university	Jai Narain Vyas University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Business Administration
dc.subject.keyword	DTH Brand, Consumer Decision Process, Factor affecting consumer buying behaviour
dc.subject.keyword	Social Sciences
dc.title	Exploring the impact of celebrity endoresement on consumer preference and buying behaviour A case of selected direct to home DTH service providers in Jodhpur
dc.title.alternative
dc.type.degree	Ph.D.