Social audit of advertising

Simple item page
dc.contributor.guideBasu, B K
dc.coverage.spatialCommerce
dc.creator.researcherSaha, Nilay Kumar
dc.date.accessioned2017-07-10T06:33:20Z
dc.date.available2017-07-10T06:33:20Z
dc.date.awardedn.d.
dc.date.completed1995
dc.date.registeredn.d.
dc.description.abstractAbstract not available
dc.description.noteData not available
dc.description.provenanceMade available in DSpace on 2017-07-10T06:33:20Z (GMT). No. of bitstreams: 22 01_title page.pdf: 24144 bytes, checksum: be97d3844e017f62000b9de17f942458 (MD5) 02_dedication.pdf: 4232 bytes, checksum: c36794106ec039532b2feda77fdb2213 (MD5) 03_preface.pdf: 65281 bytes, checksum: ba15d1df47cebd69d3ce85f01e03bc7f (MD5) 04_content.pdf: 19031 bytes, checksum: 690ea6227e06ac6abdb04792cec87104 (MD5) 05_list of table.pdf: 36166 bytes, checksum: 2c6f2b28bc74aab2df87e68a571a4dd0 (MD5) 06_list of photographs.pdf: 22291 bytes, checksum: e6a9051463892d9c8925f5d46202fbbd (MD5) 07_chapter 1.pdf: 364528 bytes, checksum: 3cb3731dae71495f041224a5ab749af2 (MD5) 08_chapter 2.pdf: 1115317 bytes, checksum: a55e27cea9c99849ce9ed6876c41fe44 (MD5) 09_chapter 3.pdf: 1316814 bytes, checksum: 133e77f9b23be215012b5e139ea6b91c (MD5) 10_chapter 4.pdf: 1497869 bytes, checksum: fa4a1b2970d0888948ba784854b57bb2 (MD5) 11_chapter 5.pdf: 940079 bytes, checksum: 79d381b0b3380d8f7a1e52abd400f340 (MD5) 12_chapter 6.pdf: 590977 bytes, checksum: ac0e9b0cfc032eebec85684263ad8e0f (MD5) 13_summary and recommendations.pdf: 658720 bytes, checksum: cb3bfd2e2705e04e1171a7d6f8f3c8fd (MD5) 14_list of appendices.pdf: 16771 bytes, checksum: 8aedec5912815d33806551d6ae8ae371 (MD5) 15_appendix 1.pdf: 150416 bytes, checksum: 93eb044c66bc6f48b7e33f34478f9ff1 (MD5) 16_appendix 2.pdf: 18258 bytes, checksum: e09059c533d4e935f477c7481789eb56 (MD5) 17_appendix 3.pdf: 24346 bytes, checksum: ce70d274d0d08c5fafe3a015e04b7973 (MD5) 18_appendix 4.pdf: 171769 bytes, checksum: 80437b2a2508bbbe95f6438ccfcaac93 (MD5) 19_appendix 5.pdf: 45231 bytes, checksum: 3bba3a8d228a9c1cce4e7c8068e3e567 (MD5) 20_appendix 6.pdf: 56864 bytes, checksum: 92b7143f065e27f4e610d8e9a3fef3c3 (MD5) 21_bibliography.pdf: 214217 bytes, checksum: 52dee694b42d45174332c859bac5b1dd (MD5) license.txt: 1837 bytes, checksum: ebde26e9c598048970cb6f8173ba5cb2 (MD5)en
dc.format.accompanyingmaterialNone
dc.format.dimensions32cm.
dc.format.extentviii, 181p.
dc.identifier.urihttp://hdl.handle.net/10603/159268
dc.languageEnglish US
dc.publisher.institutionDepartment of Commerce
dc.publisher.placeKolkata
dc.publisher.universityUniversity of Calcutta
dc.relationReference given
dc.rightsuniversity
dc.source.universityUniversity
dc.subject.keywordAdvertising
dc.subject.keywordAudit
dc.subject.keywordBackground
dc.subject.keywordRationale
dc.subject.keywordSocial
dc.titleSocial audit of advertising
dc.title.alternative
dc.type.degreePh.D.

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