Causal Model of Store Image Relationship quality and Consumer Based Retailer Equity

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dc.contributor.guideDr. Chitramani P
dc.coverage.spatialRetail Branding and Relationship Marketing Literature
dc.creator.researcherDeepa S
dc.date.accessioned2017-02-16T09:27:50Z
dc.date.available2017-02-16T09:27:50Z
dc.date.awarded01.02.2017
dc.date.completed28.06.2016
dc.date.registered20.06.2011
dc.description.noteReview of Literature p 13-44, References p.142-200, Appendix p. 200- 205
dc.format.accompanyingmaterialDVD
dc.format.dimensions210 X 290 mm
dc.format.extent225 p.
dc.identifier.urihttp://hdl.handle.net/10603/135158
dc.languageEnglish
dc.publisher.institutionDepartment of Mathematics
dc.publisher.placeCoimbatore
dc.publisher.universityAvinashilingam Deemed University For Women
dc.relation621 (No. of References)
dc.rightsuniversity
dc.source.universityUniversity
dc.subject.keywordRelational Bonds
dc.subject.keywordRelationship Quality
dc.subject.keywordRetailer Equity
dc.titleCausal Model of Store Image Relationship quality and Consumer Based Retailer Equity
dc.title.alternativeRelationship Marketing in Retailing
dc.type.degreePh.D.

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