A study on product placements in cinema as a marketing communication strategy with reference to tamil cinema

dc.contributor.guide	Sreedevi V
dc.creator.researcher	Krishnabhaskar Mangalasserri
dc.date.accessioned	2019-06-03T09:51:42Z
dc.date.available	2019-06-03T09:51:42Z
dc.date.awarded	nd
dc.date.completed	2018
dc.date.registered	nd
dc.description.abstract	newline
dc.format.accompanyingmaterial	DVD
dc.format.extent	xv, 238
dc.identifier.uri	http://hdl.handle.net/10603/245625
dc.language	English
dc.publisher.institution	Department of Management Studies
dc.publisher.place	Tirunelveli
dc.publisher.university	Manonmaniam Sundaranar University
dc.rights	university
dc.source.university	University
dc.title	A study on product placements in cinema as a marketing communication strategy with reference to tamil cinema
dc.type.degree	Ph.D.