A Study Of Investigating Moderating Effect Of Entrepreneurial Motivation On The Relationship Between Entrepreneurial Intention And Entrepreneurial Behaviour Among Post Graduate Students

Abstract

Entrepreneurial intention is widely regarded as a crucial predictor of entrepreneurial newlinebehaviour, yet not all intentions culminate in concrete entrepreneurial actions. This gap has newlineprompted researchers to investigate the mediating and moderating variables that influence newlinewhether entrepreneurial intentions lead to actual behaviour. One of the most significant newlinevariables in this context is entrepreneurial motivation. Motivation acts as both a catalyst newlineand a sustaining force that bridges the gap between an individual s intention to start a newlinebusiness and the actual execution of entrepreneurial behaviour. This study explores the intricate dynamics between entrepreneurial intention and newlineentrepreneurial behaviour, with a specific focus on the moderating role of entrepreneurial newlinemotivation. Drawing upon the Theory of Planned Behaviour (TPB) and the Entrepreneurial newlineEvent Model (EEM), the research seeks to provide a comprehensive understanding of how newlinemotivation influences the translation of intention into action. Utilizing primary data newlinecollected through a structured survey from a sample of 770 postgraduate students across newlineGujarat, the study empirically examines the strength and nature of the relationships among newlinethese variables. The findings highlight a significant positive correlation between newlineentrepreneurial intention and behaviour, while also revealing that entrepreneurial newlinemotivation significantly moderates this relationship. Moreover, the integrated TPB and newlineEEM framework demonstrates strong predictive capacity in explaining entrepreneurial newlineoutcomes when motivation is considered. The study offers valuable insights for newlinepolicymakers, educators, and entrepreneurship support organizations to design targeted newlineinterventions that not only enhance intentions but also stimulate behaviour through newlinemotivational enhancement strategies. newline