Impact of Brand Anthropomorphism and Advertising Effectiveness on Consumer Purchase Intention

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dc.contributor.guideKhandelwal, Utkal
dc.coverage.spatial
dc.creator.researcherAgarwal, Megha
dc.date.accessioned2023-12-07T06:50:22Z
dc.date.available2023-12-07T06:50:22Z
dc.date.awarded2023
dc.date.completed2023
dc.date.registered2017
dc.description.note
dc.format.accompanyingmaterialCD
dc.format.dimensions
dc.format.extentxii+152p,
dc.identifier.urihttp://hdl.handle.net/10603/528738
dc.languageEnglish
dc.publisher.institutionDepartment of Management
dc.publisher.placeMathura
dc.publisher.universityGLA University
dc.relation
dc.rightsself
dc.source.universityUniversity
dc.subject.keywordEconomics and Business
dc.subject.keywordManagement
dc.subject.keywordSocial Sciences
dc.titleImpact of Brand Anthropomorphism and Advertising Effectiveness on Consumer Purchase Intention
dc.title.alternative
dc.type.degreePh.D.

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