Behavioural Approach of Investors on Financial Investment Preferences In Nanded City

Abstract

Gross domestic savings has been consistently rising since 1950. It is observed that share newlineof household sector savings is more than private corporate and public sector savings in newlinethe GDS. This study analyses the contribution of all financial assets in the household newlinesector. In short, it is observed that savings in bank deposits as financial assets have been newlinevery popular and its share in overall household savings is largest. The savings in life newlineinsurance policies also increased over a period of time; perhaps the savings in provident newlinefund and non-banking financial instruments have been declined over the years. The newlinesavings in share and debentures have been appeared very small earlier which has recently newlineincreased. This study is tried to understand why there is no similarity among financial newlineassets regarding their growth. Savings habit of the household is very crucial factor which newlineeffects on the changes of financial assets of household. The present study analyses the newlinevarious factors like, people s desire, preference to financial assets, previous knowledge newlineregarding investment, their ability to think, risk perception level which can be helpful for newlinegiving preference to investment and taking proper decisions. Some studies have proved newlinethat Social, Demographical and Psychological factors are also responsible to be changes newlinein financial assets of the households. These factors are substantially important when newlinepeople take decisions relating to savings and investment. The Investors are stratified in newlinethe form of salaried and self-employed. The employees of government and semigovernments newlinein which includes Zilla Parishad, Municipal Corporation, Collector Office, newlineteachers and academicians are chosen from salaried group of investors. The selfemployed newlineinvestors are selected from the professions of health, engineering, legal and newlinecommercial activities. newlineThis study concludes that some social, psychological and personal factors are responsible newlinefor giving preference to various financial assets in the household sector by salaried and newlineself-empl