Customer response towards brand equity and brand extension on consumer durables

dc.contributor.guide	Chinnadorai, K M
dc.coverage.spatial	Commerce
dc.creator.researcher	Vani, U
dc.date.accessioned	2016-07-04T09:32:31Z
dc.date.available	2016-07-04T09:32:31Z
dc.date.awarded	n.d.
dc.date.completed	31/01/2008
dc.date.registered	n.d.
dc.description.abstract	Abstract not available
dc.description.note	Data not available
dc.format.accompanyingmaterial	None
dc.format.dimensions	30cm.
dc.format.extent	xvi, 369p.
dc.identifier.uri	http://hdl.handle.net/10603/102263
dc.language	English
dc.publisher.institution	Department of Commerce
dc.publisher.place	Coimbatore
dc.publisher.university	Bharathiar University
dc.relation	Reference given
dc.rights	university
dc.source.university	University
dc.subject.keyword	Literature
dc.subject.keyword	Equity
dc.subject.keyword	Customer
dc.subject.keyword	Extension
dc.subject.keyword	Durables
dc.title	Customer response towards brand equity and brand extension on consumer durables
dc.title.alternative
dc.type.degree	Ph.D.