A study on the influence of celebrity endorsement a customer perspective

dc.contributor.guide	Saravanakumar, M; Srividhya, S
dc.coverage.spatial	Management Sciences
dc.creator.researcher	K, Ramachandran K
dc.date.accessioned	2019-03-14T07:16:55Z
dc.date.available	2019-03-14T07:16:55Z
dc.date.awarded	n.d.
dc.date.completed	2017
dc.date.registered	n.d.
dc.description.abstract	Abstract available
dc.description.note	Data not available
dc.format.accompanyingmaterial	None
dc.format.dimensions	21cm.
dc.format.extent	xxii, 267p.
dc.identifier.uri	http://hdl.handle.net/10603/231670
dc.language	Others
dc.publisher.institution	Faculty of Management Sciences
dc.publisher.place	Chennai
dc.publisher.university	Anna University
dc.relation	254-266
dc.rights	university
dc.source.university	University
dc.subject.keyword	Audiences
dc.subject.keyword	Brand
dc.subject.keyword	CelebrityEndorsement
dc.subject.keyword	Marketer
dc.subject.keyword	Point-of-purchase
dc.title	A study on the influence of celebrity endorsement a customer perspective
dc.title.alternative
dc.type.degree	Ph.D.