A Comparative Study of Impact of Social Media on Consumerpackaged Goods in Small and Medium Enterprises with Special Reference to Selected Areas of Thane District and Aurangabad District

Abstract

Social media are computer handled technologies that facilitate the creation and newlinesharing of information, ideas, career, interests and other forms of expression via newlinevirtual communities and networks. In simple social media is the collective of online newlinecommunication routes dedicated to community-based input, inter action, context newlinesharing and collaboration. newlineWe have probably heard that Business as usual is no more. The way that people newlinecommunicate, market and sell has changed dramatically since the advent of social newlinemedia marketing. Even though the tools are new and different and seem to change newlineregularly, but we definitely find out how to master them. Technology changes newlineconstantly and so quickly that it feels like the moment you gain a new skill or figure newlineout how to use a new online tool, everything changes again and your newly acquired newlineskills seem obsolete. newlineSocial media networks are open to all, giving businesses a chance to follow their newlineconsumer s activities or potential buyers. This helps marketers be more informed newlineabout their target audience, likes, dislikes, and interests so that they can create a better newlinemarketing strategy to attract such customers. newlineIn simple words social media is online communication that allows you to interact with newlineyour customers and share information in real time. This can help you to reach your newlineconsumers better, create online networks and sell and promote your products and newlineservices. It can be easy to get carried away when using social media for your newlineABSTRACT newlineV newlinebusiness. newlineThe novelty of social media stems from its ability to connect people to share ideas newlineand influence opinions and behaviors. newlineSocial media increase the amount of exposure a brand received and increases traffic. newlineSocial media also helps to develop loyal fans and generates leads. Having a strong newlinesocial media presence allows a brand to develop business partnership, reduce newlinemarketing costs and improve sales. newlineSocial media is a series of websites and application designed to allow people to share newlinecontent quickly, efficiently and in record