The relationship between green human resource management practices and organisational performance of msmes focusing on the mediating role of green organisational culture

Abstract

Micro, Small and Medium Enterprises (MSMEs) are surrounded by newlineunprecedented environmental challenges. These companies are gearing up to newlineadopt strategies that can outpace these obstacles and perform at a greater level. newlineTechnological advancements, cost-cutting measures or eliminating newlineunderperforming personnel have not brought about sufficient changes required. newlineGreen Human Resource Management (GHRM) practices have benefited various newlineorganisations to nurture green practices in employees that aid in establishing newlineenvironment-friendly behaviour. Such adoption can benefit through long-term newlinecost reduction, provide an opportunity to build brand image, improve business newlinereputation, gain regulatory traction, provide competitive advantage and stabilise newlineenergy costs. newline