Buying practices of rural consumers for selected fast moving consumer goods in Kanyakumari district

dc.contributor.guide	Selvaraj, P and Bharathan, D
dc.coverage.spatial	Business Administration
dc.creator.researcher	John Mano Raj, S
dc.date.accessioned	2015-12-17T11:15:19Z
dc.date.available	2015-12-17T11:15:19Z
dc.date.awarded	n.d.
dc.date.completed	2007
dc.date.registered	n.d.
dc.description.abstract	Abstract not available newline
dc.description.note	Bibliography given, Appendix given
dc.format.accompanyingmaterial	None
dc.format.dimensions	-
dc.format.extent	222p.
dc.identifier.uri	http://hdl.handle.net/10603/60956
dc.language	English
dc.publisher.institution	Department of Business Administration
dc.publisher.place	Tirunelveli
dc.publisher.university	Manonmaniam Sundaranar University
dc.relation	No. of references 92
dc.rights	university
dc.source.university	University
dc.subject.keyword	Rural Market, Socio-economic Profile, Urban Consumer Behaviour, Customer Involvement
dc.title	Buying practices of rural consumers for selected fast moving consumer goods in Kanyakumari district
dc.title.alternative	-
dc.type.degree	Ph.D.