Integrating the crm strategies for organised fmcg retail units in chennai district towards customer loyalty

dc.contributor.guide	Kannan K V	en_US
dc.coverage.spatial	Management	en_US
dc.creator.researcher	Sathishkumar S	en_US
dc.date.accessioned	2015-10-16T09:49:41Z
dc.date.available	2015-10-16T09:49:41Z
dc.date.awarded	12/07/2014	en_US
dc.date.completed	27/12/2012	en_US
dc.date.issued	2015-10-16
dc.date.registered	n.d.	en_US
dc.description.abstract	newline	en_US
dc.description.note	References P219-224 with Questionnaire	en_US
dc.format.accompanyingmaterial	CD	en_US
dc.format.dimensions	28cm	en_US
dc.format.extent	xiv, 218p	en_US
dc.identifier.uri	http://hdl.handle.net/10603/51218
dc.language	English	en_US
dc.publisher.institution	Periyar Institute of Management Studies	en_US
dc.publisher.place	Salem	en_US
dc.publisher.university	Periyar University	en_US
dc.relation	40	en_US
dc.rights	university	en_US
dc.source.university	University	en_US
dc.subject.keyword	Chennai District	en_US
dc.subject.keyword	Customer Loyalty	en_US
dc.subject.keyword	Integrating the CRM Strategies	en_US
dc.subject.keyword	Organised FMCG Retail Units	en_US
dc.title	Integrating the crm strategies for organised fmcg retail units in chennai district towards customer loyalty	en_US
dc.title.alternative		en_US
dc.type.degree	Ph.D.	en_US