A Study On Brand Switching Behavior Of Consumers Of Healthcare Products A Study With Reference To Chennai City

dc.contributor.guide	S Pandiaraj
dc.coverage.spatial
dc.creator.researcher	Kavitha Anandhi A
dc.date.accessioned	2025-06-05T05:20:11Z
dc.date.available	2025-06-05T05:20:11Z
dc.date.awarded	2024
dc.date.completed	2023
dc.date.registered
dc.description.abstract	A Study On Brand Switching Behavior Of Consumers Of Healthcare Products A Study With Reference To Chennai City newline
dc.description.note
dc.format.accompanyingmaterial	CD
dc.format.dimensions
dc.format.extent
dc.identifier.researcherid
dc.identifier.uri	http://hdl.handle.net/10603/644152
dc.language	English
dc.publisher.institution	Department of Commerce
dc.publisher.place	Chennai
dc.publisher.university	University of Madras
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Economics and Business
dc.subject.keyword	Management
dc.subject.keyword	Social Sciences
dc.title	A Study On Brand Switching Behavior Of Consumers Of Healthcare Products A Study With Reference To Chennai City
dc.title.alternative
dc.type.degree	Ph.D.