A study of brand switching behaviour of subscribers of GSM cellular services in Pune city

dc.contributor.guide	Tambe Mukund R.
dc.coverage.spatial
dc.creator.researcher	Chaudhari Chetan Gunavant
dc.date.accessioned	2016-05-27T12:09:53Z
dc.date.available	2016-05-27T12:09:53Z
dc.date.awarded	12-03-2012
dc.date.completed	November, 2011
dc.date.registered	28-07-2008
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent
dc.identifier.uri	http://hdl.handle.net/10603/92771
dc.language	English
dc.publisher.institution	Sinhgad Institute Of Management
dc.publisher.place	Pune
dc.publisher.university	Savitribai Phule Pune University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Management
dc.subject.keyword	Marketing management
dc.subject.keyword	Brand switching behaviour
dc.subject.keyword	Cell phone services
dc.title	A study of brand switching behaviour of subscribers of GSM cellular services in Pune city
dc.title.alternative
dc.type.degree	Ph.D.