Influence of Social Media Marketing on Consumer Behavior and Brand Loyalty towards Lifestyle Brands

dc.contributor.guide	Sanjeevkumar K.M.
dc.coverage.spatial
dc.creator.researcher	Krithika G.K
dc.date.accessioned	2019-10-01T10:50:00Z
dc.date.available	2019-10-01T10:50:00Z
dc.date.awarded
dc.date.completed	20/09/2019
dc.date.registered	26/03/2015
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	CD
dc.format.dimensions
dc.format.extent	A4
dc.identifier.uri	http://hdl.handle.net/10603/260844
dc.language	English
dc.publisher.institution	Department of Studies in Management
dc.publisher.place	Bijapur
dc.publisher.university	Karnataka State Womens University
dc.relation	APA
dc.rights	self
dc.source.university	University
dc.subject.keyword	Social Media, Marketing, Purchase Behavior, Brand Trust, Brand Loyalty, Attitude, Perception
dc.subject.keyword	Social Sciences,Economics and Business,Management
dc.title	Influence of Social Media Marketing on Consumer Behavior and Brand Loyalty towards Lifestyle Brands
dc.title.alternative
dc.type.degree	Ph.D.