Impact of distribution performance on the performance of a firm A study of FMCG sector companies in India

Abstract

The shifting global scenario and paradigm changes in domains like technology, newlinesupply chain, networking, and changing expectations of the consumers has made it important newlinefor firms to focus on their distribution performance as a way of improving the overall newlineperformance of the business. This research aims to explore and analyse the impact that the newlineoptimisation of certain critical aspects of supply chain like warehouse, transportation, suppliers newlineand digitization have on the performance of an organization. Further, various factors influence newlinethe distribution performance of the firm like transport performance, warehouse performance, newlinetrust on suppliers, and digitization. All of these factors have effectively been explored in the newlinestudy to understand the overall distribution performance while assessing the firm performance. newlineA survey has been conducted in the study to understand the relationship between the variables newlineof the study using 390 participants. newline