Creation and Management of Brand Equity for Sustainabl Competitive Advantage in Retail Companies A Study at Bangalore City

Files

01_title.pdf (110.12 KB)

02_prelim pages.pdf (577.98 KB)

03_content.pdf (549.46 KB)

05_chapter 1.pdf (495.83 KB)

06_chapter 2.pdf (461.85 KB)

Abstract

newline

URI

http://hdl.handle.net/10603/681108

Collections

Department of Commerce