Development of sustainable branda of miero small and medium enterprises msmes a study with reference to select indian firms

Abstract

Today s liberalized Indian economy presents a unique set of opportunities and newlinechallenges. India is now one of the largest emerging markets providing ample scope for newlinesustainable economic development, where MSMEs have steadily proven to be her newlinebackbone contributing 37.54 per cent to GDP and being a key catalyst in social and newlineeconomic development through employment generation of over 101 million people in 44 newlinemillion enterprises. The Indian economy after liberalization is passing through a period of newlinestructural adjustment and economic growth supported by market reforms, huge inflows of newlineFDI, rising foreign exchange reserves, boom in several sectors such as IT and ITES, real newlineestate, retail sector, agro and food processing sector, automobile and ancillary sector, a newlineflourishing capital market, etc. Changes in the Indian market like increase in affluent newlinemiddle income group, increased consciousness about quality of the product and service, newlineincrease in export potential, development of markets, improvement of physical and social newlineinfrastructures, rapid growth of industrialization as well as entrepreneurship development newlineare noticeable [Ministry of MSME, Government of India, 2013]. newline