A study on brand equity of Hero Honda bikes and Maruti cars in Tiruchirappalli District

dc.contributor.guide	Shaik Mohamed, N
dc.coverage.spatial	Commerce
dc.creator.researcher	David Sam Jayakumar, G S
dc.date.accessioned	2016-10-18T04:30:58Z
dc.date.available	2016-10-18T04:30:58Z
dc.date.awarded	n.d.
dc.date.completed	2005
dc.date.registered	n.d.
dc.description.abstract	Abstract not available newline newline
dc.description.note	Bibliography p. x-xxiv, Appendix p. xxv-lviii
dc.format.accompanyingmaterial	None
dc.format.dimensions	-
dc.format.extent	ix,377p. lviii
dc.identifier.uri	http://hdl.handle.net/10603/115731
dc.language	English
dc.publisher.institution	Department of Commerce and Financial Studies
dc.publisher.place	Tiruchirappalli
dc.publisher.university	Bharathidasan University
dc.relation	No. of references 180
dc.rights	university
dc.source.university	University
dc.subject.keyword	Hero Honda Bikes, Maruti Cars, Tiruchirappalli, Customer Satisfaction
dc.title	A study on brand equity of Hero Honda bikes and Maruti cars in Tiruchirappalli District
dc.title.alternative	-
dc.type.degree	Ph.D.