Digital Transactions and its Impact on Agricultural Produces in Karnataka

Abstract

Digital Transaction are the important source of transaction, wherein, it is a basic form of transaction for the current generation with the developing technology and it s significant for the individuals in all dimensions. The influence of various technological assistance and sources available, farmers can avail various services by making one click and even avail cash through by using their cards rather than using the various services available by the quick internet to comfort the customer in all dimensions. The objectives of the study is To understand the perception of farmers on digital transaction and its influence on agricultural productivity, to find out the problems of agricultural development in the selected study area and suggest programs for sustainable development and to analyze the impact of digital transaction on productivity of agricultural products in Karnataka. This is a study of Descriptive Research Design type, because it aims to test the hypothesis with the objectives of the study. In this particular study Simple Random and Convenient Sampling Technique has been used to analyze the behavior of farmers towards digital transactions and impact on productivity in Karnataka. Sample size of 385 farmers has been selected for dat collection. The data collected from the respondents are tabulated and analyzed with at most care. Simple average and percentage techniques are used to summarize the demographic data. Findings of the study are presented with the help of tables, charts and graphs. A number of statistical techniques, such as Z-test, ANNOVA, regression and factor analysis have been used for the present study. The majority of the respondents were very much happy and had moderate feeling on the information on digital transaction respectively. There is a significance among information about digital transaction to the farmers and to their behavior in adoption of digital transaction in farming. Respondents were very much happy that they feel that it is very much and moderately profitable for the agricult