Development of a model for predicting customer lifetime value and efficient allocation of market resources

dc.contributor.guide	Sudalaimuthu, S
dc.coverage.spatial	Corporate Secretaryship
dc.creator.researcher	Ramakrishnan, A
dc.date.accessioned	2018-03-20T06:56:06Z
dc.date.available	2018-03-20T06:56:06Z
dc.date.awarded	n.d.
dc.date.completed	2009
dc.date.registered	n.d.
dc.description.abstract	Abstract not available newline newline
dc.description.note	Bibliography p. xiv, xxii, Appendxi p. i-xiii
dc.format.accompanyingmaterial	None
dc.format.dimensions	-
dc.format.extent	143p., xxii
dc.identifier.uri	http://hdl.handle.net/10603/197109
dc.language	English
dc.publisher.institution	Department of Corporate Secretaryship
dc.publisher.place	Karaikudi
dc.publisher.university	Alagappa University
dc.relation	No. of references 100
dc.rights	university
dc.source.university	University
dc.subject.keyword	CLV
dc.subject.keyword	Corporate Secretaryship
dc.subject.keyword	CRM
dc.subject.keyword	Lifetime value
dc.subject.keyword	Strategy
dc.subject.keyword	Transactional marketing
dc.title	Development of a model for predicting customer lifetime value and efficient allocation of market resources
dc.title.alternative	-
dc.type.degree	Ph.D.