Effectiveness of Sales Promotion Practices and CRM Initiatives at Select Organized Retail Stores Mysuru

Abstract

The broad range of marketing activities has resulted in the creation of the newlinecomplex and multi-dimensional system of operations in the area of newlinecustomer s relationship management and the effectiveness of sales newlinepromotional activities. Most of the strategies that are to be taken care from newlinethe corporate perspective in line with the forecasting, logical analysis and to newlinesome extent even the prediction. The increasing competition has driven the newlineorganizations to adapt and be flexible in connection with the CRM practices newlineand the sales promotion. Traditionally this used to be in the control of top newlinemanagement because the existing markets, which used to consider the newlinestrategy as one and implement the same throughout. As such these practices newlinewere applicable till the recent times. In the present context of the market newlineconditions, the local conditions have to be practiced due to the varied newlinepractices amongst the different states in India and the intensity of the newlinecustomer relationship management. The CRM practices and the sales newlinepromotional practices which is good for one city, may not be good for other newlinecities. My research findings indicate to the local practices and its conditions. newlineFurther, the research reflects that a service quality or an SERVQUAL model newlinecan be fitted with the performance dimensions used in the sales promotional newlinepractices. By examining the relationship between the effectiveness of sales newlinepromotion and CRM practices, it is evident that, the objectives of the newlineorganization which mainly the profit orientation, can be achieved through newlinethese decision making. Inherent to the indications of being multidimensional newlinein nature, the overall trend favors the acceptance of these newlinepractices. newline