The Effect of Consumer Based Brand equity CBBE dimensions on purchase intention of private label brands vis à vis national label brands

dc.contributor.guide	Sathish A.S
dc.coverage.spatial
dc.creator.researcher	Sasirekha.K
dc.date.accessioned	2019-03-26T05:30:50Z
dc.date.available	2019-03-26T05:30:50Z
dc.date.awarded	14/12/2018
dc.date.completed	2018
dc.date.registered	07/07/2014
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	None
dc.format.dimensions
dc.format.extent	I-XVI,1-263
dc.identifier.uri	http://hdl.handle.net/10603/234237
dc.language	English
dc.publisher.institution	Centre of Business School
dc.publisher.place	Vellore
dc.publisher.university	VIT University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Social Sciences,Economics and Business,Business
dc.title	The Effect of Consumer Based Brand equity CBBE dimensions on purchase intention of private label brands vis à vis national label brands
dc.title.alternative
dc.type.degree	Ph.D.