A Study of Situational Paradox in Millennials Green Purchase Behaviour using Need Hierarchy Model A Case of FMCG Industry

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 02_prelim pages.pdf (4.32 MB)
 03_table of contents.pdf (817.6 KB)
 04_chapter 1.pdf (4.31 MB)
 05_chapter 2.pdf (22.63 MB)

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http://hdl.handle.net/10603/595364

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Centre for Management Studies

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