Management of non_personal communication efforts for industrial marketing  a study of Indian firms

dc.contributor.guide	Sarwate, Dilip M
dc.coverage.spatial	Commerce
dc.creator.researcher	Sarin, Sharad
dc.date.accessioned	2017-06-16T07:06:02Z
dc.date.available	2017-06-16T07:06:02Z
dc.date.awarded	n.d.
dc.date.completed	1990
dc.date.registered	n.d.
dc.description.abstract	Abstract not available newline
dc.description.note	Bibliography p. 246-251
dc.format.accompanyingmaterial	None
dc.format.dimensions	-
dc.format.extent	xix, 265p.
dc.identifier.uri	http://hdl.handle.net/10603/155809
dc.language	English
dc.publisher.institution	Department of Commerce
dc.publisher.place	Pune
dc.publisher.university	Savitribai Phule Pune University
dc.relation	No. of references 176
dc.rights	university
dc.source.university	University
dc.subject.keyword	Firms
dc.subject.keyword	Marketing
dc.subject.keyword	Budgeting
dc.subject.keyword	Distillate
dc.subject.keyword	NPCE
dc.title	Management of non_personal communication efforts for industrial marketing a study of Indian firms
dc.title.alternative	-
dc.type.degree	Ph.D.